When a customer arrives on your ticketing site they will immediately see numerous options to “Get Tickets”. The experience of these customers will depend partly upon how the tickets are set up in our system.
Ticket Categories and Prices
Our system organizes tickets by Ticket Category, and within a category can be multiple ticket price levels. For example, a concert can have separate categories for VIP and Standard tickets, and nested within each category is an Adult price and a Student price. The number of tickets available is set for each category. For our example, there can be 150 Standard tickets and 20 VIP tickets in two different categories. This allows for any combination of Adult and Student ticket types to be sold within the limits set by the categories.
General Admission vs. Reserved
Tickets are mostly General Admission because they do not require a floor plan to select a seat. Reserved tickets are designed for events with tickets for a specific place on a floor plan. Whenever a reserved ticket category is created in an event it will be required to have a Floor Plan. Floor plans now have the option to add a general admission section which allows for easy selection when both reserved and general admission tickets are available for an event.
Available Ticket Options
Ticket categories have a name, a set inventory amount, and a color (for an optional floor plan). The ticket price levels, or ‘tickets’, can be set to automatically start and end sales on specific dates and times relative to specific calendar dates or based on the start time of the event. For example, an event organizer can make our system automatically switch to a more expensive ticket price at exactly x hours or minutes before the start of an event.Read our knowledge base for more information about adjusting Ticket Settings.
Fees for processing ticket orders are a combination of service fees and merchant processing fees. Service fees are the fees we charge and merchant processing fees are for processing credit cards. These two items are added together and shown to the customer as one processing fee. Ticket fees are collected by our system whereas the merchant processing fees are paid to the payment processor. You can read more about how service and processing fees are calculated in more detail here: How are ticket service fees calculated?
Hiding (Absorbing) Fees
Organizations are able hide the ticketing fees from potential customers. This is useful when an organizer wants to accept a set amount of money for the final price of the ticket. Find answers here to learn How to hide ticket fees (Absorb Fees).
You can also continue reading the next article in the systems training series, Promotional Tools.