Creating a Facebook event is a great way to drive traffic to your event page, converting Facebook followers and page traffic into ticket buyers. Linking the Facebook event to your event page is the key here.
Follow Facebook's steps for creating an event. When you are prompted for your ticketing url, navigate to the Events list in the main menu of the admin and click on the overflow next to your event listing.
In the dropdown menu that appears, click Copy URL to copy your ticketing url to your clipboard.
Return to the Facebook event creation workflow and click Paste in the ticketing URL field to add your ticketing url to your Facebook event. This ensures that when people view your Facebook event and click the Get Tickets button, they will be directed to your ticketing page where they can purchase tickets to the event.