With group gatherings canceled and stay at home orders in place, event creators across the country are looking to pivot to virtual events and you can too. While it initially seems overwhelming, all you need to do is start by checking one thing off the list at a time.
Using the Geotix Guide: A Virtual Event Checklist, you will be on your way to getting re-engaged with your audience quickly and effectively.
1. Plan Your Experience
Things to Consider:
- The theme of your experience
- Pick your guru - who will be the face of your experience?
- Prepare a script or an outline
- Consider what kind of participation you want.
This will help determine the number of tickets available as well as which streaming platform you should choose.
- Timing - virtual events don’t need to be constricted to a specific time zone
- Your “stage” - pick the right environment or vibe for your event
2. Choose a Streaming Service
- i.e. Zoom, Facebook Live, YouTube, Google Hangouts
Things to consider while choosing your streaming service:
- Audience participation
High Participation = Zoom, Google Hangouts
Minimal to No Participation = Facebook Live, YouTube
- The price of the tickets
Whether you choose to charge for tickets, accept donations, or host a free event Geotix integrates with any streaming service you choose.
Once your URL is added to your event privately, it can be shared instantly with anyone who registers or purchases a ticket for your event.
3. Create Your Ticketing
4. Share Your Event
- Tap into your current fanbase
- Digital promotion is your best friend
5. Test the Tech
- At least 1 day prior to your event
- Remember being on time is super important for online events
- Be sure to add the URL for “tickets” or donations throughout your experience if you post it on Facebook Live or YouTube