First we should answer the question, what is a ticketing newsletter?
A ticketing newsletter is exclusive to the events that you are ticketing for and highlights not only your ticketing brand but also the events you are ticketing for. We recommend 2 types of ticketing newsletters: a Ticket Wire and a Ticket Alert newsletter.
Ticket Wire: This type of newsletter is meant to go out either weekly or monthly (depending on how many events are ticketing with you). This newsletter follows a very simple format - each event is listed with their main image, the event name, the event date and time, and a button to purchase tickets. You can also include featured event spaces in this newsletter to up-sell to your ticketing clients.
Ticket Alert: This type of newsletter can be used as needed. While this newsletter will still feature your ticketing brand, its purpose is to give attention to one specific event. In this newsletter you can include the event’s main image, event name, event date and time, the event’s description from the Event Details Page, and multiple links/buttons to buy tickets.
Creating your own ticketing newsletter provides you with the opportunity to strengthen your Inclusive Marketing Package while increasing overall ticket sales and revenue from newsletter ad spots. Now, let’s explore the 4 reasons you need to create and incorporate ticketing newsletters into your ticketing brand and sales pitch.
Ticketing newsletters give you the opportunity to:
1. Promote your ticketing brand while also promoting the events you’re ticketing for.
This drives interest in your ticketing brand while also increasing ticket sales and ticket fee revenue.
2. Offer exclusive opportunities to potential ticketing clients.
Not only are you able to tell anyone interested in being featured in or added to your ticketing newsletter that they must be ticketing with you to be included but you aren’t cannibalizing your current newsletter revenue by giving away space that would otherwise be sold.
3. Upsell your ticketing clients.
Not every newsletter spot needs to be given away for free. Adding in featured event spaces will allow you to upsell your ticketing clients to a better space. You can also sell one-off spaces to your ticketing clients to offer more exposure based on current ticket sales (that you have an insider’s view on).
4. Sell more tickets and increase your ticket buyer email database.
By promoting your ticketed events you’re selling more tickets and in turn increasing the number of ticket buyer emails that you have access to add to your newsletter’s subscriber base.
Additional Ticketing Newsletter Examples: