There are two goals you should have in mind when marketing your ticketing brand:
1. Selling More Tickets
2. Driving Inbound Leads
General Best Practice Key Points:
- When promoting the events on your ticketing site always be sure to co-brand and add your ticketing logo where you can
- Include specific calls to action to drive inbound leads - Examples:
- If you're hosting an event, let us help!
- Our audience is waiting to hear about your event... Partner with YOUR NAME HERE
- Selling Tickets? We can help. Contact XX to get started
- Ask how we can help you sell more tickets!
- Coach your event creators to include a shout out to your ticketing in their marketing so people will know where to buy tickets (and give you more exposure)
Co-Branded Advertising
If you're promoting events on your ticketing platform - be sure to include your logo where you can. These types of ads can also be a place where you promote multiple events that you are ticketing in one place.
Traverse Magazine | MyNorth Tickets
Seven Days VT | Seven Days Tickets
Grand Junction Sentinel | 970 Tix
Website Navigation to Ticketing
Having prominent navigation over to your ticketing site from your homepage is important. It gives more visibility to potential ticket buyers and is a great place to start a ticketing demo with a prospective ticketing client.
Inside Nova | Inside Nova Tix
Jacksonville Magazine | 904 Tix
LEO Weekly | Red Pin Tix
MyNorth.com | MyNorth Tickets
Seven Days VT | Seven Days Tickets
Volume One | Volume One Tickets
Other Website Tips:
Add a Widget - you can produce basic widget code by following these instructions
Inside Nova | Inside Nova Tix
Seven Days VT | Seven Days Tickets
Anchorage Daily News | My Alaska Tix
Social Media
This is a perfect place to promote the events you're ticketing as well as your ticketing brand. It is quick and clickable. Always remember your call to action!
PortsmouthNH.com | Portsmouth NH Tickets
Indiana On Tap | On Tap Tickets
E-Newsletters
A Things to Do or Event e-newsletter is the perfect place to promote your ticketing brand and the events you're ticketing. Since you are able to send e-newsletters to the ticket buyers you will grow your audience for these types of newsletters through your ticketing brand.
Jacksonville Magazine | 904 Tix
Print or Digital Advertising
Wide Awake Wilson | WAW Tix
The City Magazine | City Magazine Tickets
Jacksonville Magazine | 904 Tix
Country Roads Magazine | Bon Temps Tix
North Coast Journal | North Coast Tickets
Print or Digital Articles
These can be short articles - a brief overview of the event that you are ticketing. Be sure to always include a Buy Tickets button and share the article with the event creator to share on their social media channels.
Jacksonville Magazine | 904 Tix
PortsmouthNH.com | Portsmouth NH Tickets
MyNorth Media | MyNorth Tickets
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