Use this guide while preparing to launch your ticketing portal to start creating a ticketing lead list. Your goal should be to focus initially on filling up your ticketing portal page with low hanging fruit and then start targeting more revenue rich opportunities.
Preparing for Launch: Initial Lead List, Low Hanging Fruit
- Owned and Operated Events
- Sponsored Events
- Current Advertisers
Owned and Operated Events: Any events that your media company hosts throughout the year. This can include large annual events as well as any small "lunch and learn" style events or even free events!
Sponsored Events: Include events that your media company sponsored throughout the year. Consider including ticketing in your sponsorship agreements.
Current Advertisers: Look at your current advertising clients and pick out any that host events to include in this initial lead list. Sending an announcement to ALL current advertisers that you're launching a ticketing platform is a step in your Go-To-Market Strategy.
Post Launch: Add Revenue Rich Opportunities
Revenue rich opportunities include event creators with $50K+ gross ticket revenue:
|One Time Events||Event Series|
|1,000+ attendees at $50+ ticket price||1,000+ attendees at $50+ ticket price|
|2,000+ attendees at $25+ ticket price||2,000+ attendees at $25+ ticket price|
|5,000+ attendees at $10+ ticket price||5,000+ attendees at $10+ ticket price|
- Beer, Food, Wine, and Spirit Festivals
- Local Venues
- Multi-Day Events
- Industry Trade Shows
Beer, Food, Wine, and Spirit Festivals: These types of events are a great target because they typically have high levels of advanced ticket sales and higher ticket prices.
Local Venues: Live Music, Comedy, Community Theaters, Sports - These venues have events going on consistently throughout the year and can be a good base for your ticket fee revenue.
Multi-Day Events: Christmas Light or Holiday Events, Haunted or Harvest Events, Concert Series, Home & Garden Tours, County Fairs.
Industry Trade Shows: RV and Boat, Wedding or Bridal, Home Builders, etc.