Ticketing Sales Customer Needs Analysis Questions

Use this customer needs analysis to guide your initial sales demo. You may be able to answer some of these questions prior to your demo through a bit of research but having this conversation with the event creator is valuable!

These questions are just a start, you may find that you have additional questions along the way: 

1. How many tickets do you sell per each event you host?
2. What is your event or venue's capacity?
3. Do(es) your event(s) sell out? Or, how many tickets do you typically sell in advance?
4. What do you like about your current ticketing software?
5. What would you improve?
6. How easy is it to communicate with your ticket buyers?
7. What is your current checkout process like?
8. What type of data are you able to collect? 
9. Do you offer ticket refunds or exchanges? Are you able to process these with your current ticketing software?
10. Walk me through your day of event. What is your check in process like?
11. Do you sell tickets at the door of your event? What ticketing software do you use for this?
12. What type of reporting do you get?
13. How much marketing support does your current provider offer?