Selling Merchandise with Tickets (E-commerce)

We have a new "E-commerce" feature so merchandise can be sold along with tickets for your events. You can create a product catalog with inventories and make these items available when tickets are being bought at checkout. Purchasers will then be given a merchandise claim ticket that can be scanned at the event where the merchandise will be fulfilled in person.

This new feature is turned off by default for all new ticket sellers. It needs to be enabled by our team. Please reach out by email to tickets@evvnt.com with the subject "Ecommerce features" so we can determine if this feature meets your needs. Once enabled, you will have access to the tools outlined below.

Table of Contents:

• What does the customer see?
• Creating Products
• Attributes and Attribute Sets
• Product Example: Tote Bag
• Product Example: T-shirts
• Merchandise Sales Reports
• Frequently Asked Questions

What does the customer see?

Below is an example of the ticket created for a user that has purchased merchandise items with their tickets.

Creating Products

You can sell items to customers that are buying tickets. Products are created in the E-commerce section with options to create attributes and inventories for different versions of each product. Each product can be made available for purchase only when specific tickets are selected for purchase. See below how this can be configured for the general case.

Creating a Simple Product (No Attributes)

Basic items, like a tote bag, can be created quickly without any attributes needed.

See example with video below.

1. Click on "Products" and click the "+" button to start.
2. Enter the name, price, and internal SKU. The description and image are optional, and can be added later.
3. The "Configure" step can be skipped as this is a simple product with no additional options.
4. The "Inventory" step allows you to manually manage the stock by turning the "In Stock" toggle to on or off. You can automatically manage the stock by turning on the "Manage stock" toggle and entering a number in the field for "Quantity".
5. The "Events" step is where you can add the product to the checkout for an event. Select the event, event dates, and tickets that must be purchased to have access to purchase the product.

Managing Stock

You can manually manage the stock of a product using the "In Stock" toggle. Simply turn the toggle off to make a specific inventory SKU of product unavailable. If you have a known quantity of a product then you can automatically manage stock by turning on the "Manage Stock" toggle. You can then enter the quantity. Once that product has been sold out the specific SKU will no longer be available for selection at checkout.

Attributes and Attribute Sets

Items with different sizes or varieties can be set up with attributes. This allows you to create one base product which will automatically create all the possible options based on attributes like size and color. To do this, you will need to have these attributes created and put into an "Attribute Set". Then the system will be able to generate all the possible combinations of attributes and you can set your inventory and prices for each product item.

Steps to create products with one or more attributes:

See example video below.

1. Create "Attributes" for your product (size, color, etc.)
2. Collect all the possible attributes for your product into an "Attribute Set"
3. Create the product and set the quantity and prices for different options
4. Select the events and tickets that will include the option to buy the products

Product Example: Tote Bag

Step 1: Configure the Product, Quantities, and Prices: I quickly created a "Tote Bag" product, entered the price as $10 and created a SKU of "tote". I could then skip the attributes option. I have more than enough so I don't need to manage a limited stock so I can turn off the "Manage Stock" option and just leave it set as "In Stock"

Step 2: Connect the Product to Tickets: I want this product to be available when customers are buying tickets to the Ukulele Festival, so I selected the event. There is only one date and one ticket type so no other adjustments needed to be made.

Product Example: T-shirt 

In this example, I have t-shirts for sale in sizes S, M, and L, and available in colors of Blue or Green. I have more than enough stock of some t-shirts, but for some options I have a limited quantity or none at all. You'll see how easily I can manage my inventory in step 3 and in the video below.

Step 1: Create Attributes: I had an attribute already for size and S, M, and L are already options. I also had an attribute ready for color, but I needed to add the options for Blue and Green.

Step 2: Create an Attribute Set: I created an attribute set so that size and color options would be available for my t-shirt product.

Step 3: Configure the Product, Quantities, and Prices: I set the name, price and SKU. In the next screen, I selected the attribute set and checked the options that I need available for this product. Then, each option is listed in the "Inventory" section. Here I can set unique quantities for each size and color combination. I have more than enough small shirts, so I just marked those as "In Stock". I have 20 blue and 20 green medium shirts, I have 30 large blue shirts and no stock in large green shirts. If needed, I could set a unique price here for some of the specific colors or sizes.

Step 4: Connect the Product to Tickets: I made these t-shirts available in my concert event, but I only want them available to customers who selected a specific ticket so I made sure to uncheck the other ticket type.

During checkout you can see that t-shirts are only available when the correct ticket is in the cart. Then users can purchase any quantity of any available size/color combination.

Merchandise Sales Reports

Product reports are available in the Reports section, under the "Event Management" section.

The "Product Inventory" has an option to filter by event, but if you leave that blank then the report should be showing the total inventory across all events in the organization.

The "Product Manifest" will show all of the individual sales for all products based on a selected event. This is to aid in the fulfillment of products on site at the event using a paper manifest, though you can also check-in merchandise tickets using the Mobile Box Office when fulfilling products at your event.

Fee Structure and Payout

The fee for merchandise is (2% of the product price plus $.30 per product) plus a merchant processing fee on the order. For example a $10 t-shirt would be: $10 + ($.20 + .$30) + $.26 for a total of $.76 in fees. All fees will be included in the price set for the product. The buyer pays that amount, and Evvnt deducts the fees from the amount paid for the item. In the above example, a $10 item would cost the buyer $10, and that would net $0.76 in fees, leaving $9.24 in revenue to be paid to the event organizer.

Payouts are sent with the ticket fees.

See here for more E-commerce FAQs