Letterhead is an email newsletter service that has integrates with Evvnt to automatically update newsletter templates with upcoming ticketed events from your Evvnt site (coming soon for event host organizations!). They have several templates specifically picked for Evvnt clients to help sell out their events. Our goal is to help you automate periodic email newsletters featuring ticketed events that can be sent to all previous ticketing customers.
This service is free to use for accounts with an audience of less than 1,000 emails. For larger audiences, please consult Letterhead for competitive pricing based on your audience and regularity of emails.
How to: Integrate Evvnt & Letterhead
- *Start by signing up for a free Letterhead account. They will contact you once your account is ready. It helps them if you provide your name and email address.
- *Establish your Evvnt integration in Letterhead. Once you are signed in to Letterhead, you can enter your Evvnt ID number so that Letterhead can grab your event info from Evvnt. If you do not know your Evvnt system ID number, please contact ticket@evvnt.com or ask Letterhead to reach out to us to find your portal ID number.
- *Import your initial audience. No audience list yet? No worries. Your ticket buyers in Evvnt will be brought over to Letterhead in the next step.
- Configure sync to send ticket buyers to your Letterhead audience. This is done in your Evvnt Settings section in the “Integrations” area. Here, you can setup a connection to Letterhead and schedule a “sync” so that all existing and new ticket buyers are automatically signed up to receive Letterhead newsletters.
- *Create and schedule your newsletters featuring ticketed event information.
- *Repeat step 5 periodically to sell more tickets!
Configure sync to send ticket buyers to your Letterhead audience
Login to your Evvnt backend and click on Settings > Integrations. Select the option to "Register" with Letterhead and configure the settings where you will then be asked for an API key.
Letterhead API Key
The API Key can be found in your Letterhead dashboard starting with the dropdown under the Letterhead logo (#1), click on the top level option (#2), Then click Settings (#3).
From your Settings in Letterhead there is a list near the top of the page where you should see an option for "API Keys". Create a "New key".
Once you have the API Key from Letterhead, copy and paste that key into your Evvnt settings and select "Continue". You will be asked to match so fields for importing contacts. Once that is done, you will have options to edit the settings later and create "Syncs"
Initiate and Schedule Syncs
Find this option in the Settings > Integrations > Letterhead, then click on the Sync option. A "Manual Sync" will let you sync contacts by individual customers. An "Event Sync" will let you select specific events or select all events, and this is the option that will let you automatically add new ticket buyers.
Create your "Event Sync" and you will see an option to import all attendees or just those from selected events. Finally, you have an option to automatically subscribe new customers. Make your selections and click "Sync" to process the import. Your saved options will be visible now with an option to edit or delete.
Essential Steps for Letterhead and their Clients
Be sure to work with Letterhead to consider the following items:
- Upload your initial newsletter subscribers
- Provide Sending and Reply domains for each channel.
- DNS records available in Letterhead, then add to your DNS
- If no DNS used, emails will be sent via “@letterhead.email”
- Setup the Evvnt Integration
- Requires your Evvnt system ID. You can request this from the Evvnt support team via email to tickets@evvnt.com.
- Adjust your default template to match your preferred design requirements.
- If you require assistance please provide Letterhead with an existing design or newsletter edition.
- Review template designs and send tests
- Your first tests may end up in your spam folder so be sure to safelist your sending domain after sending your first test.
- If sending 5k emails or more daily to Gmail addresses you need to turn on DMARC