Mailchimp is a free marketing platform and email marketing service. By connecting your Ticketing account to your Mailchimp account, you can automatically sync your ticket customers to an audience in Mailchimp that can be used for sending email marketing campaigns to your past attendees. Once your have completed the steps below, you can use Mailchimp's features to maintain your audience of subscribers to send regular emails announcing your new events.
To do this, you will need an active Mailchimp account (free or paid) and an available audience that can be used to hold the contacts coming from Evvnt Ticketing. See below for how you can:
- Connect your Mailchimp account
- Find your Mailchimp API key
- Sync your ticketing customer contacts to a MailChimp audience
Connect Your Mailchimp Account
Navigate to the Settings tab in the main navigation and select the Integrations card.
On the Mailchimp card, click Register. Next, click on Settings to begin configuring the Mailchimp integration.
To start your setup, you'll need to paste your Mailchimp API Key and click Next.
Where do I find my Mailchimp API key?
Login to your Mailchimp account, click on your user account in the upper right corner, and click Account in the dropdown that appears.
Next, you should see an option for "Extras" and an option in that menu for "API keys".
From that page you can scroll down and click the "Create a Key" button. Label your new API Key (optional) so you know it is being used for your Evvnt Ticketing integration, and then copy the API Key and paste it into the API Key field in the admin.
Boom! You're Mailchimp is connected. Upon adding your API Key, you will land on your Mailchimp integration settings. Merge Fields allow you to connect pieces of information collected in our system to your Merge Tags in your Mailchimp list.
Sync With Mailchimp
Using Mailchimp Sync, you can automatically sync your customers to a Mailchimp List. Navigate to the Sync tab in the Mailchimp menu. You have two syncing options:
- Manual Sync - Sync manually selected customers
- Event Sync - Sync customers who attended a specific event/events or a category of events (i.e. Festival, Arts & Theatre, etc.) or create automatic sync events
To get started, simply click on your Mailchimp integration and select "Enter"
Click the Sync Manually button from the Manual Sync card. Select the list in Mailchimp that you would like to sync contacts with (you may need to create a new list in Mailchimp first) and then search and select the customers you want to sync to Mailchimp. Click the Sync button to add the selected contacts to the Mailchimp list.
This is a one-time manual sync of your existing customers. Come back and repeat these steps to manually sync additional customers or use the Sync By Event option to set up automatic syncing of new customers.
Click the Sync By Event button from the Event Sync card.
Select the list in Mailchimp that you would like to sync contacts with (you may need to create a new list in Mailchimp first) and then select the event attendees you want to sync to Mailchimp.
- Attendees from all events - Sync customers from all events
- Attendees from selected events - Search and select to sync customers who have purchased tickets to any past or future event(s)
- Attendees from selected categories - Sync customers who have purchased tickets to events in specific categories
Choose to either automatically subscribe customers who purchase tickets to these events in the future or leave Subscribe turned off to make this a one-time sync. Click the Sync button to add the selected contacts to the Mailchimp list and turn on the auto-sync if you have Subscribe toggled to Yes.
The ‘Batches’ option in Mailchimp will allow you to see the past 7 days history of batches. Batches are created any time there is a sync.